The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change.
And change is hard.
Human beings don’t always like change.
Bob Heyman is acknowledged as having coined the term Search Engine Optimization(SEO) and having established the first agency search marketing practice. He is the co-author of five well respected internet marketing books, including Digital Engagement and Marketing By The Numbers. His clients have included IBM, Intel, SGI, Avon, Bristol Myers Squibb, REI, Harley-Davidson, Sothebys, Sony, Time-Warner, Trend Microe, Napster and World Vision. In a previous life he was an entertainment lawyer for New Riders Of The Purple Sage, Jefferson Starship and Maria Muldaur. His Rock Opera “Rock Justice”, written with Marty Balin and Mike Varney, is in TheBook Of Rock Lists.
Marketing ROI Scorecard
We advocate for and help clients implement a Marketing ROI Scorecard within the context of comprehensive Marketing Plan that priorizes marketing initiatives and scores their performance to assure: