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Spinsucks.com: PR Pros Must Embrace the PESO Model

Great article from www.spinsucks.com:

Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
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PR Pros Must Embrace the PESO Model
By Gini Dietrich
 
The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change.

And change is hard.

Human beings don’t always like change.

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